With New Year’s resolutions in mind, research firm Dynata, Plano, Texas, on behalf of plant-based food company Meatless Farm, released a report looking at how consumers are viewing their meat intake in the year ahead.
The study found that 56% of respondents between the ages of 18 and 65 are either “very likely” or “somewhat likely” to make a New Year’s resolution to eat one meat-free meal a week.
When looking at consumers aged 25-34, this number increased to nearly 70% looking to reduce meat in their meals.
Of course, it’s commonly known that most people don’t stick with or follow through on their New Year’s resolution, so time will tell if this insight comes true, but the study does point to attitudes that seem more open to cutting back on meat. The study doesn’t necessarily say these consumers will replace meat in their diet with a plant-based meat, either. Many retailers have launched their own brand of plant-based foods, a category that is very on-trend for 2020 and one that experts are expecting to grow in the year ahead.
"Meat" - Google News
December 31, 2019 at 04:03AM
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New year, no meat? - Store Brands Magazine
"Meat" - Google News
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