NEW YORK, NY - APRIL 12: In this photo illustration, a meatless 'Impossible Slider' sits on a table at a White Castle restaurant, April 12, 2018 in the Queens borough of New York City. The meatless burgers, which sell for $1.99, are about twice the size of White Castle's regular sliders. The patties, made primarily of wheat protein and potato, are the first plant-based burgers sold in an American quick-serve restaurant. (Photo illustration by Drew Angerer/Getty Images)
CAMBRIDGE , MA - OCTOBER 19: The meatless Impossible Burger is pictured at Little Donkey in Cambridge, MA on Oct. 19, 2017. (Photo by Jonathan Wiggs/The Boston Globe via Getty Images)
Impossible Foods, the Redwood City, California venture backed by Bill Gates and others, has achieved kosher certification for its plant-based food product that emulates ground beef and is served in about 1,500 U.S. restaurants, opening a new potential marketing niche.
According to Jewish dietary law, meat products are prohibited to be consumed with milk or products derived from milk, such as cheese. Since only plant-based substances are used to make the Impossible Burger, its kosher certification means that a cheeseburger is legal for a person of the Jewish faith who keeps dietary law – as long as the cheese also is kosher and it is cooked on utensils deemed kosher.
LOS ANGELES, CA - OCTOBER 11: CEO of sbe's Disruptive Restaurant Group and Umami Burger Daniel del Olmo, Umami Burger COO Gregg Frazer, Drew Fitzgerald, COO & CFO of Impossible Foods David Lee and American Red Cross of Massachusetts Jarrett Barrios attend the Umami Burger x Jaden Smith Artist Series Launch Event at The Grove on October 11, 2017 in Los Angeles, California. (Photo by Tommaso Boddi/Getty Images for Umami Burger x Jaden Smith Artist Series)
Though Jews who follow dietary laws represent a relatively tiny sliver of Impossible Foods’ potential customer base, the latest certification gives the company another chance to highlight the science and thinking that went behind the product’s creation. The company said it will seek Halal certification, important to Muslims, later this year.
Representatives of the Orthodox Union, one of the most important Kosher certification groups, earlier this year toured Impossible Foods’ 67,000-square-foot plant in Oakland, California and confirmed that all ingredients, processes and equipment used to make the food comply with Jewish dietary laws, which derive from the Torah, also known as the Five Books of Moses.
The company noted in its latest announcement that demand for Impossible Foods ground beef-like food outstrips its output of about 500,000 pounds of product a month. Hence, the company said it is hiring a second shift of workers for its single plant.
Impossible Burger is made from simple non-animal ingredients that include water, wheat protein, potato protein and coconut oil. The key ingredient that makes the food taste remarkably similar to beef when it’s cooked is heme – a molecule found in blood and all living things that the company synthesizes from plant-based substances using fermentation.
https://www.forbes.com/sites/doronlevin/2018/05/22/kosher-cheeseburger-not-impossible-with-vegan-meat-that-conforms-to-jewish-dietary-laws/Bagikan Berita Ini
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